Search Engine Optimization

The short answer is “not always”. For example: if you’re a small independent insurance broker in the financial district of a big city, the chances that you’ll get visibility on the first page for major keywords such as “Insurance Broker Toronto” is very small.

In these types of cases, there are still other opportunities and alternative routes that can be taken. For example: rather than trying to show up for the big major keywords, you can try to aim for less competitive keywords, or long phrases and questions (i.e. “What is the average car insurance rate in midtown Toronto”). This is what is called a long-tail keyword strategy.

If you’re unsure about whether SEO would benefit your business, please do not hesitate to reach out to us. We will gladly conduct a manual SEO analysis of your website and provide a breakdown of which types of SEO approaches would be best for your business.

Measurement and performance tracking is a central component of our approach.

There are 3 essential metrics that we measure:

Keyword Tracking: At the start of each campaign, we select a set of keywords that we will be directly targeting. We ongoingly measure what position your website ranks for these specific keywords and measure how they have improved each month. 

Organic Search Volume: This refers to how many monthly visitors your website is receiving from Google. At the start of each campaign, we take a benchmark measurement and track this number every month.

Volume of ranked keywords: Our advanced keyword tracking tools allow us to see how many total keywords your website shows up for. Each month we monitor this number and assess how many additional new keywords your website is receiving traffic and visibility from.

These 3 measures are included in our detailed monthly reports – which will allow you to see how your website’s organic search visibility is improving. 

Timelines:

SEO is an ongoing process, where every month we develop new additions and continually optimize website elements and components, while measuring the effects.

How we do things differently than others is that we generally complete all of the core website optimizations in the first two months. This typically gives websites a strong overall boost in organic search performance. 

We also don’t have any fixed contract terms or cancellation fees, so you have the option just to do the essential optimizations over just two months. However, if you want a fully engaged and comprehensive SEO execution, we recommend doing at least a 6 month campaign.

Costs:

Costs vary across three main factors:

• How many keyword areas you want to target. That is, how many product or service categories you want to improve keyword rankings for.
• How competitive your local business landscape is. Some industries and geographic locations have many business competing for top search positions, which requires a much more aggressive and comprehensive approach.
• How many business locations you have and how many geographic locations you want to show up in.

Because of how widely campaigns can differ in their scope, it’s hard to place a general cost amount. The best way to get a more detailed idea is to request a free quote from our contact form below.