Our Approach

A person can’t be certain if something will live up to expectations until they actually experience it – whether it’s the quality of a service or the longevity of a product. 

One way to reduce the uncertainty of expectations is by giving consumers assurance, by highlighting things like returns, refunds, or service guarantees.

People may be weary about making long term commitments when they’re not fully sure about what to expect. This is particularly relevant for ongoing / recurring type businesses (such as gyms, martial arts schools, dance classes, house cleaning, etc.).

Offering free trials can help alleviate the pressure from consumers having to make uncertain commitments. 

When hiring a business for a service, some things that consumers deliberate are things like: “is this business & its personnel truly experts in their field?” and “will they actually be able to achieve desired outcomes?”. 

Rather than simply just stating how competent you or your business are, showing past work that you’ve done (through testimonials and a portfolio) is a more effective and direct way to demonstrate your competence and capabilities.

The same goes for retail businesses that sell products. Rather than saying how good your products are, reviews / testimonials speak for themselves.

People love and appreciate convenience.

If you run a physical retail store, that can include things like having easy access to your location and free parking available.

If you’re a service based business, that means giving a narrow 2 hour service window so customers don’t have to wait all day and be unsure when you’ll arrive.

Highlighting how your business offers convenience can significantly reduce hesitations and can be a selling point in and of itself.

Consumers generally have a sense of value and what something is worth. People also tend to avoid uncomfortable situations – such as dealing with sales pressure and being squeezed for money.

Although it’s not necessarily the right approach for every type of business, being clear and upfront about pricing can eliminate the hesitation that consumers may have that they may be getting priced unfairly or that they will have to deal with unwated pressure.

As the saying goes, a picture is worth a thousand words.

Rather than just saying that you focus on “quality and attention to detail” or that your spa is a “tranquil getaway with modern amenities”, a photo is infinitely more effective in establishing what consumers can expect from your work or when they visit you.