Portfolio: Nelson Financial
Our objective for Nelson Financial was to improve organic search visibility across all of Canada for a specific set high-value keywords, in order to drive high quality leads and acquisitions.
Additionally, we’ve helped with other initiatives such as building new sub-sections of the site, as well as running promotion campaigns for Doug Nelson’s book Master Your Retirement.
Services Provided
Search Engine Optimization
Website Additions
Visual Ads
SEO
Our primary objective was to improve the organic rankings of a specific keyword type and it’s variations.
With a combination of website restructuring and content development, we were successful in achieving first page positions across all of Canada for these high-value finance related keywords. This in turn has added a consistent stream of traffic from highly relevant prospective clients.
Website Development
In our commitment to offer full support in all facets of digital marketing, we’ve executed a number of changes and additions to the site.
One implementation included adding a new informational portal and e-commerce functionality to facilitate sales of Mr. Nelson’s latest book.
Online Ads
To support the launch of the most recent edition of Master Your Retirement, we executed a robust Display ad campaign to promote the book.
Highlights Of Results
Our implementations have resulted in driving a consistent amount of new high-value traffic, leading to a substantial increase in leads and client acquisitions.
