Psychology has shown us that there are fundamental basic needs and motivations that are universal to humans. Most reading have likely seen this before: Maslow’s hierarchy of needs. The idea of it is that humans seek to satisfy their basic needs, in a given order, from the bottom of the pyramid going up. So once …
Re-framing your business by understanding basic human needs Read More »
We all know that a brand is a central component of a company and its products or services. But what exactly is a brand? How do you communicate your brand and what are the best ways to do it? A brand can be thought of having two parts – the physical and the symbolic. Physical …
SEO has evolved a lot over the years, as the Google algorithm has been tweaked and refined, to provide higher quality search results for it’s users. A few core updates to the algorithm over the past decade, however, have been the most influential in affecting the type of Google Search results we see today. These …
Google Search Algorithm Major Updates – A Timeline Read More »
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