Being an electrical contractor means that, for the most part, you need to find your own clients.
But finding these clients can be hard.
However, if you’ve already gone ahead and created your electrician website, then it’s time to start marketing it and using it to acquire new clients on a consistent basis.
For a local electrician, one of the best ways of doing this is to promote your website with electrician SEO services.
Why Do Electricians Need Search Engine Optimization?
Search engine optimization allows your electrician website to show up high in local search results.
This means both in Google Maps and in organic Google search results.
The purpose of this is so that when an interested buyer searches for a term such as “electrician near me”, you have the possibility of showing up as the first result.
And if you do, this is a high chance that this person will buy from you.
Our Electrician SEO Services Process
Our process focuses on local SEO for electricians.
This differs from other branches of SEO, as we put our time and energy focusing on having your electrical website show up high for local searches in and around your target service area.
Keyword Research
Local keyword research is an essential part of the SEO process.
Identifying what are the most relevant keywords to target for your website is of utmost importance.
In general, electricians offer many of the same services, regardless of location.
With this in mind, these are some of the most popular key terms that electricians typically find valuable to target:
“Electrician Near Me”
“Best Electrician Near Me”
“Residential Electrical Wiring”
“Residential Electrical Service”
“Home Electrical Contractors”
“Electrical Service Companies”
“Electrical Repair Service”
“Electrical Installation Service”
“Commercial Electrical Contractors”
“Approved Electrical Contractors”
“Residential Electrical Contractors”
“24 Hour Emergency Electrician”
Now, whether you want to target these keywords or not comes down to your competitor analysis.
Competitive Analysis
The level of competition in your area and the strength of your electrician website should dictate which keywords you decide to target.
This is because some keywords that have high search volumes may be too difficult for your website to target at this point in time.
Typically, the higher the search volume of a specific keyword, the harder it will be to rank for it.
If you think about, this is because these keywords are more valuable to businesses.
The higher the search volume, the more visitors you can get to your website.
Depending on your website authority and the types of keywords other local electricians are targeting, you will need to decide which set of keywords will be most profitable and valuable to your business.
On-Site Optimization
When it comes to SEO, there is both onsite optimization and offsite optimization.
Onsite optimization are the changes and optimizations you make on your actual website.
For example: titles, pictures, website speed, design, etc.
It is important to perform onsite SEO on your electrician website so that Google can understand what your website is all about, and that it is the most relevant website for your target search terms.
Content Creation
Blog posts and additional content is important to onsite SEO.
Generally, the more content you add to your website that is relevant to the electrical industry, the better.
This is to help Google understand that you’re an authority in the space and relevant to local users.
Off-Site Optimization
Offsite SEO refers to the optimizations you make off of your website.
Meaning, building links and citations around the web.
Link Building
Having a stand alone website is not enough to rank you in Google.
Google needs to understand what industry you’re in and needs to trust to send its users to your website.
Generating backlinks from other websites in your industry will help show Google that you are indeed relevant to the industry and that you can be trusted for the fact that other websites are putting their reputation on the line by linking to you.
Local Citations
Citations are important because they pass local relevance to your website.
If a user types in a locally-relevant search term such as “electrician + your city”, Google will show them relevant websites in their area.
In order to establish this relevance for your own electrician website, you need to build a good amount of citations for your business.
Track, Analyze, And Monitor Your Electrician SEO Campaign
Once you’ve done the basics, you need to track your progression.
This will allow you to see what works and what doesn’t work with your SEO campaign.
This includes tracking keywords, visitors, impressions, clicks, and more.
Two free tools to do this are Google Analytics and Google Search Console.
Making optimizations, tweaks, and changes over time will help you improve your local rankings in the months to come.
Frequently Asked Questions About SEO For Electricians
SEO can be a confusing topic.
Below are some commonly asked questions to clear up any confusion you may have regarding SEO for electricians.
Benefits Of Local Search Engine Optimization?
Showing up high in local search results means that your business will gain visibility in front of people that are actively looking for your electrical services.
This means more eyeballs, more clicks, more leads, and more sales.
Ultimately, the goal of SEO is to create a long-term lead generation machine that will predictably increase your top line.
How Much Does Electrical SEO Cost?
The cost of SEO is highly dependent on the scope of the campaign as well as the level of competition in your area.
A typical SEO campaign for an electrician will cost around $1,000 per month.
Some campaigns may be able to go as low as $500 per month, while others can go up to $1,500 per month or more.
Contact Active Business Growth today to receive a custom quote for your business website.
How Long Before My Keywords Start Ranking And I See Results?
Again, this is dependent on the authority of your website as well as your local competition.
For local service-based businesses, within 3-6 months, you should start seeing good upward momentum of your keywords.
And from months 6-12, your keywords should start hitting the first page and generating you real results.
Receive A Complimentary Analysis And Audit Of Your Electrician Website
At Active Business Growth, we help electricians increase their top line using local SEO.
Contact us today to receive a complimentary website analysis and discover how to increase your sales with SEO!
