If you’re a business owner needing advice with some aspect of your business online, it may be within your best interest to seek out a digital marketing agency for help.

But what exactly can a digital marketing agency do for you?

A “digital marketing agency” seems like a broad, esoteric term.

Let’s discover what they can help you with and what services you should seek them out for.

What Is Marketing?

In order to understand what exactly a digital marketing agency does, we need to break this term down into bite-sized pieces.

In terms of services they can provide you with – digital marketing agencies help businesses promote and sell their products and services.

They perform market research, awareness, and advertising to help you increase your top line.

Marketing Vs. Digital Marketing?

There is a difference between marketing and digital marketing, though.

Digital marketing is more specified than just marketing as a whole.

Digital marketing is simply promoting and selling your products and services online.

 

What Is A Digital Marketing Agency?

This is exactly what a digital marketing agency does.

A digital marketing agency is a company that specializes in online marketing.

They stay away from traditional advertising channels such as newspapers, television, radio, and print.

Instead, they focus on marketing your business’s service through search engines, social media platforms, display ads on other websites, and more.

Marketing Agency Vs. Digital Marketing Agency

This is what differs a traditional marketing agency from a digital marketing agency.

For small and local businesses, the odds stack up in favor of going with a digital marketing agency.

This is because the barrier to entry in the digital realm is comparatively low, it’s much cheaper, and there are many more options and channels to choose from to market your business online with digital marketing.

Your report will be generated instantly in about 30 seconds. You can also download a PDF copy for future reference.

What Exactly Digital Marketing Companies Do

Okay, so now that we know what a digital marketing company is and how they differ from a traditional marketing agency – let’s discuss what exactly it is that they do.

Sure, they market your business online – but let’s get more granular than this.

Goals Of An Online Advertising Company

When engaging in an online advertising campaign, there are many goals that they can help you achieve.

Below are some of the 5 most common and useful goals that a digital marketing agency can help your company with.

Improve Your Online Presence

You need to fill up the top of your funnel with as many leads as possible.

This means you need to spread awareness and improve your online presence to reach more people.

Digital marketing agencies will use your niche and industry to determine what will be the best online marketing channels to engage in to get the most out of your target customers.

Then, they build a campaign to spread as much awareness for your business as possible.

Increase Leads

The next step in the funnel would be to increase the number of leads your business is receiving online.

This could be a stand-alone problem in itself.

You could already have great brand awareness and traffic visiting your website, but you may be having trouble converting this traffic into qualified leads.

It could be a conversion rate issue, a marketing channel issue, a lead magnet issue, or a whole plethora of other variables.

A digital marketing agency will be able to help you identify the problem and to fix it for the long term.

Increase Sales

They will also help you increase your online sales.

Your overall online presence, visibility, and ability to generate leads are all related to the amount of sales you end up making.

By increasing your visibility and pumping up your number of total leads, sales will naturally follow.

Increase Your Top Line (Revenue)

Ultimately, the goal of engaging with a digital marketing agency is to promote and sell your products and services online so that you can increase your business’s revenue.

Everything that the agency does for you is aimed at this north star.

The visibility, the leads, and the sales all line up to increase your top line.

Achieving a return on investment on your digital marketing campaign is the whole reason you want to engage with a third-party marketing agency in the first place.

Increase Return On Investment (ROI)

Speaking of ROI – this will determine the effectiveness of the agency you decide to work with.

The goal of the agency is to create a win-win scenario for both you and them.

They want you to see a high ROI.

If you do, and you continue to see an increasing ROI, the idea is that you’ll stay with the agency as long as they produce these numbers for you.

Because who wouldn’t spend $1 to make $2 back?

Provide Different Types Of Services To Achieve This

Now that we know the results that a digital marketing agency can potentially give you, we need to discover how they actually go about doing this.

Let’s discuss the many different methods agencies use to increase your business’s online visibility, leads, sales, revenue, and ROI.

Content Marketing And Search Engine Optimization (SEO)

If you optimize your website’s SEO properly, you will be able to show up in both the Google Maps section and the organic results results for keywords relevant to your business.

This will help send targeted traffic to your website from people that are actively in the market for your products or services.

SEO and content marketing involve optimizing different aspects of your website better than your competitors so that Google will understand that you are the best possible result for a particular search phrase.

Pay-Per-Click (PPC) Campaigns

They will also run PPC campaigns for you.

These are run on platforms such as Google Ads where your business is put in front of consumers, but you only actually pay when they click your ad.

If your conversion rates are high and your cost-per-clicks are low, you can generate sales for your business at a very efficient cost on a predictable basis.

Social Media Marketing (SMM)

Business owners don’t have time to be posting to social media platforms like Facebook, Instagram, and Twitter all the time.

Digital marketing agencies will take this over for you and post on your accounts on your behalf.

They will grow your following, brand your business, and push traffic to your website from these social media platforms.

Website Design And Development

Your website is the hub of your business on the internet.

It is where you have free reign to brand yourself and communicate with your customers however you like.

Having a beautifully branded website that is fast, converting, and professional will help your business gain new customers.

Online Branding

They will also help you brand your business across all platforms.

Whether it be your website, social media, ad platforms, business directories, or wherever else – having uniformity across your business profiles is of the utmost importance when it comes to branding your business online.

Reporting And Tracking

Performance tracking and benchmarking is important in business.

Digital marketing agencies will set up your Google Analytics, Google Search Console, and other tracking software in order to measure your online performance.

With these tools, you will be able to see the number of leads you’re converting, the amount of traffic that’s visiting your website every day, the number of followers your accounts increased by this week, and so on.

Comprehensive Packages

Some digital marketing agencies are specialized and only focus on one of these types of services.

They’re great if you want to work with the experts in that certain marketing channel.

However, some online advertising companies are generalists and offer all of these services.

With these agencies, you can choose from different comprehensive packages that include a bit of everything.

Conclusion

Digital marketing agencies do a lot of things.

When it comes to outcomes, they help business increase their online visibility, leads, sales, revenue, and ROI.

When it comes to services, they offer online marketing solutions like content marketing, SEO, PPC, website design and development, branding, and reporting and tracking your campaigns and performance.

If you’re looking for a 100% customized advertising solution for your business, contact Active Business Growth today!

We look forward to working with you.

The post What Does A Digital Marketing Company Do? appeared first on Active Business Growth.

If that’s the case, then you definitely need to seriously consider SEO as a means to do this.

The Importance Of Dental SEO Marketing

There are many different types of online marketing initiatives you can employ in order to generate leads for your dental office.

There’s social media marketing (SMM) like Facebook, Instagram, and Twitter, pay-per-click (PPC) advertising like Google Ads, email marketing using an existing email list, and much more.

But search engine optimization is a beast of it’s own.

When used properly, it can be the most lucrative online marketing channel for your dentistry by a long shot.

Organic Search

Firstly, SEO allows your practice to show up in organic search results.

These are the results that appear directly the paid ad positions in Google.

It’s important to note that most people don’t click and actually skip the paid ad positions, as they know businesses are being paid to be there.

They want the organic results – AKA the earned positions.

If your website appears here, you have a high likelihood of being clicked and visited by interested searchers.

Google Maps

SEO can also put you in the Google Maps results.

For example, if someone searches “dentist near me”, a Google Maps results of their area shows up.

In these results, there’s usually 3 websites that appear.

If you’re one of these websites, you gain incredible visibility in front of searchers looking for directions to a dentist right now.

How Can SEO Help My Dental Practice?

Now that we know the importance of SEO marketing – it allows you to show up in both the organic search results and Google Maps results in front of high-quality prospects) – let’s discuss how exactly this helps your dental practice.

Increase Your Online Visibility

At the most basic level, SEO helps improve the online presence and visibility of your practice.

But the importance of this visibility is that it is targeted towards high-intent searchers.

This means that you’re not getting more visibility in front of just anybody – rather, you’re getting visibility in front of people that actually want and need and are actively looking for your services.

More Online Traffic And Foot Traffic

SEO leads to both more online visitors on your dental website and more foot traffic to your physical office.

The more visitors organic rankings push to your website, the more people that will actually show up to your office in the real world.

Become A Local Authority

By appearing for many different types of keywords in your local area, the more you will be seen as an authority in your city.

Think about it – if a prospect types in various different searches to find a new dentist, and your website is the one that keeps coming up, chances are that they’ll take notice and put your practice as their #1 option.

Drive New Patients To Your Practice

Ultimately, this visibility, authoritativeness, and real world visits equates to more new patients for your practice.

The goal of SEO is to increase your top line – your revenue will naturally increase as you reap these SEO benefits over time.

The SEO Process For Dentists

There is a typical process when it comes to performing dentist SEO.

Keep in mind that although this process is typical, each step is 100% customized to your specific dental website.

1. Competitive Analysis And SEO Audit

This is where you audit your website’s current SEO metrics and determine the strengths and weaknesses in your current strategy.

Along with this, we compared this to all of your top competitors to see what they’re doing differently and how we can replicate their success.

We also look for weaknesses in your competitors’ strategy.

By doing this, we can surpass their rankings by matching what they’re doing right, and improving upon what they are doing wrong.

2. Keyword Selection

The keywords you decide to target for your dental SEO campaign is also extremely important to your success.

We perform deep keyword research to determine what are the best terms to target that will generate the best and most highest quality traffic possible to your website.

Some common keywords that are great for local dentists to target in general are:

“dentist near me”

“dentist office near me”

“best dentist near me”

“dental office”

“dentist + city”

“city + dentist”

“city + dental clinic”

“emergency dentist”

“emergency dental clinic”

“invisalign + your city”

“your city + invisalign”

3. Strategy Development

Once we discover the strengths and weaknesses of your own website plus your competitors’ websites, along with the precise keywords that would be best for you to target, we then develop a strategy to actually rank for these keywords.

This will be a 12-month strategy that we believe will be best to get you the results you’re looking for.

After 12 months, we then develop a new strategy based on what you want to accomplish next.

4. Implementation

Over the next 12 months, we then implement this outlined strategy.

What we implement each month will be defined in the monthly deliverables we outline at the very beginning of the campaign.

5. Tracking And Reporting

Each month, we send a monthly report of everything that has been done as well as the results of our optimizations.

This includes website traffic, keyword rankings, total leads generated, etc.

With these reports, it will be easy to see the general upwards trajectory of our campaign, as our numbers will be increasing and improving every single month.

How To Use On-site SEO To Optimize Your Dental Website

Now that we know the process for setting up, implementing, and tracking a dental SEO campaign, let’s discuss how we actually perform search engine optimization on a dental website.

Before we get into it, here is a video of Brian Dean from Backlinko discussing how to do dental SEO properly:

Now, we will break this up into both onsite and offsite SEO strategies.

Note that the following are simply examples of some of the optimizations we will perform – there are many, many more optimizations that will be performed month over month.

Site Loading Speed

Website loading speed is a huge search engine ranking factor.

A slow website can be detrimental to your rankings.

This is because people’s attention spans are extremely short nowadays.

Meaning, they simply don’t have time to wait for a website to load for a few seconds.

If your dentist website takes more than a few seconds to load, users will simply click back to the search engine results page (SERP) and click a competitor’s website instead.

Over time, this will cause your rankings to drop off the first page of Google.

Design

When users land on your website, you want your site to give off a professional vibe.

An old, outdated website will give the impression that the operation you run is also old and outdated.

You want to show your potential patients that you’re a company they can trust with their business.

Professionalism is a huge trait you need in order to establish this trust.

Call-To-Actions (CTAs)

What do you want your visitors to do while they’re on your website?

Book an appointment, request a free consultation, refer a friend?

Whatever action it is that you want your website to ultimately incite needs to be as clear as possible to your visitors.

This way, you increase the chances that your visitors will actually take these actions.

Security

Website security is another important aspect of your dental website.

Google wants to send its users to websites that are secure and free from cyber attacks, hacks, vulnerabilities, etc.

Ensuring your site is equipped with the “https://” protocol is of utmost importance.

Google Analytics And Google Search Console

The ability to track your user metrics and site traffic is paramount to measuring your key performance indicators (KPIs) and the overall success of your SEO campaign.

Both Google Analytics and Google Search Console are free tools you can install on your website today to accomplish this.

There are many both benefits to both tools, and you can read about the precise benefits of Google Analytics here.

User Metrics

Making data-backed decisions will help optimize your dental SEO campaign.

By installing the tools mentioned above, you will be able to see your exact numbers and metrics that are needed to make these decisions.

By identifying your key pages, user dwell time, landing page conversions, and more, you can then use this information to make SEO decisions that will help improve your overall site performance.

How To Use Off-site SEO To Optimize Your Dental Website

Now let’s discuss the optimizations you can make off of your actual website to improve the rankings of your dental keywords.

Citations

Citations are mentions of your website’s name, address, and phone number (NAP) around the web.

They signal to Google that you are indeed local to your specific area.

This will allow you to rank for dental keywords for users searching in and around your target service location.

You can learn more about Google My Business citations here.

Backlinks From Dental Websites

Backlinks are links on other websites pointing back to your own website.

The relevance of your backlinks helps Google identify what niche you are in.

By building backlinks and getting other dental websites to link back to your website, the more Google will understand that dentistry is the industry you are in.

Thus, allowing you to rank for more dental keywords.

Local Backlinks

Local backlinks are similar to citations in the sense that they help communicate to Google where you are located.

They are simply links on other local websites pointing back to your website.

For example: if you are doing SEO in Toronto for your Toronto-based dental practice, having links point to your website from other Toronto-based websites will help you rank higher in Toronto.

These could be links from Toronto news sites, publications, press releases, and more.

Social Media

Social shares indirectly help with your SEO efforts.

Social shares are the number of times your website gets engagement and shares on social media channels such Facebook, Instagram, and Twitter.

They help drive traffic to your website, thereby giving Google more data about your user metrics.

This, combined with the fact that this engagement shows Google that you are a legitimate business will help your dentistry SEO rankings overall.

Frequently Asked Questions

Below are some commonly asked questions about our SEO services from dentists and dental professionals.

1. What’s The Differences Between SEO For The Dental Industry As Opposed To Other Industries?

Dental industry SEO is typically much more competitive than other local service-based industries.

This is because the revenue dentists make is generally much higher than other less specialized industries.

Because of this, dentists need much more time and attention put on their website.

To be successful, there needs to be serious deep research, analysis, and continual optimization in order to achieve your desired rankings.

Active Business Growth provides this required attention to detail.

2. How Much Will A Monthly Dental Website SEO Campaign Cost?

Around $1,500 per month is a good ballpark estimation for dental SEO services.

Although, this can vary immensely based on website metrics, location, and level of competition in your local area.

3. How Long Does SEO Take?

This will again depend on the factors mentioned above.

Typically, within 3-6 months you will begin to see solid upward movements in your target keywords.

From months 6-12, these keywords should start popping up to the first page.

And from months 12+, continual optimization will be needed on a monthly basis to slowly push your way up to position #1 and stay there for the long term.

SEO is an investment in your practice.

A worthy investment when done right.

4. How Do You Track Campaign Success?

We use tools such as SEMrush, Ahrefs, Mangools, Google Analytics, Google Search Console, Hotjar, and more to track your campaign over time.

With these combined tools, we have the ability to track almost anything and everything you wish.

Contact us today to learn more about how we can use these tools to your advantage to increase your rankings for the long term.

SEO For Dentists: Bringing Your Practice Local Patients Through Online Marketing

If you’re looking to generate more leads online to your practice, leveraging dental SEO marketing is the best way to do this.

By building backlinks and optimizing your on-page content, you will have the opportunity to appear in both organic search results and Google Maps.

By doing this, your practice will gain more visibility.

Ultimately, more traffic, leads, and patients will come your way as a result.

The post The Ultimate Guide To SEO For Dentists And Dental Practices appeared first on Active Business Growth.

With websites costing tens of thousands of dollars back in the day, while adoption transforming the technology to the point where you can now create a website for pennies on the dollar, it is an understatement to say that things have changed.

Along with these radical decreases in costs also came the advent of different types of websites.

Nowadays, there are many different kinds of websites that you can create.

This leads people to ask questions such as:

“How many types of websites are there?”

“What are the types of websites?”

Below we have answered these questions by digging deep to provide you with a list of many different types of websites with examples.

Before we jump into it, here is a video that is still relevant today that explains some of these websites in video format:

1. Small-Medium Business (SMB) Website

Small businesses take up a large portion of today’s economy.

With the world going online, small to medium sized business owners need to establish an online presence.

These websites are usually small, consisting of maybe about a couple dozen pages about the business’s products and services.

Examples of these types of websites are your local mechanic, dentist, or barber shop websites.

2. Corporate Website

These websites are for large corporations with many employees.

Naturally, these types of websites are quite large, consisting of hundreds or even thousands of webpages, and can include many different types of useful information, content, and webpages that are helpful to different constituencies.

Sites such as IBM and Rogers come to mind.

3. Landing Page Or Single Page Website

On the other end of the spectrum is the single page website.

There are many purposes of a website, and for the single-page site, it is usually to incite one main action.

Such as a visitor becoming a lead.

Many marketers create multiple different landing page websites for the purposes of generating leads for their clients.

4. E-Commerce

E-commerce websites are becoming increasingly popular.

These websites are simply sites that sell products to customers online.

Amazon is the largest e-commerce site in the world.

5. Branding Or Biography Website

Having a professional digital presence is also becoming increasing popular today.

A website that consists of “yourname.com” is a great way to reserve your digital presence and have a space that is your own to brand yourself.

Entrepreneurs use this technique quite often.

Tai Lopez is a great example of this.

6. Portfolio Website

This is a website that is dedicated to putting all of your projects in one place.

It is typically linked to in a resume when job seekers apply to jobs.

7. Resume

This is very similar to a portfolio website in the sense that it is used by job seekers, for employers.

The main difference is that a resume website takes a comprehensive view of all of your past work experiences on puts it all in one space on the web.

8. Personal

A personal website is a website that people create for own personal purposes.

This can be to express themselves, to have a place to write, vent, share their stories, etc.

It is a great way to put all of your thoughts in one place and express your unique personality to the world.

9. Entertainment

These websites are created for the sole purpose of entertainment.

The better these websites can entertain their audiences, the more money they can potentially make.

A good example of this is Barstool Sports.

10. News

News sites are just as they sound – they’re about the news (who would’ve thunk!)

Newspapers are quickly becoming old and outdated, and so now newspaper outlets are coming online.

CNN and Fox News come to mind here.

11. Media

Media sites are very similar to news sites, except they have additional elements to them.

They can be both about the news as well as entertainment.

They’re not fixed to one niche of business and can include many different types of content.

12. Political Website

These websites focus on politics.

They are even more granular than news sites because they focus on just the political niche.

Politico is a great example.

13. Government Website

A government website is simply the official website of a government entity.

This could be the official website of Canada, the United States, or any other government body.

14. Educational Website

These are created for the sole purpose of education and informing an audience.

These websites are everywhere – and can be found via virtually any type of online search.

Be careful, though – not all information out there is truthful!

15. Nonprofit Or Charity Website

Nonprofits and charities need websites, too!

These websites were created to support a worthy cause.

Jumpstart Charities and SickKids are examples of websites that are trying to make a difference in the world.

16. Web Portal

Web portals are websites that require a log in to gain access to.

They contain restricted content only meant for certain people.

Educational institutions and college are great examples of this, as they require they students to login in order to access their courses, funding, etc.

17. Community Forums

These are websites where a community can come together and communicate with one another.

There are many niche forums on the web that focus on a particular topic.

People who are interested in said topic can come to the forum and the subject with like-minded people.

Reddit is perhaps the most popular online forum in the world.

18. Blog

Another website type is a blog.

This is a type of website where usually an individual or a small group of people update it on a regular basis, and has an informal tone to it.

These can be personal blogs, niche blogs, informative blogs, etc.

These are millions of blogs on the web.

19. Catalog Or Brochure Website

This is a type of business website where a company creates a small website with only limited information about their company.

This is typically to show off a small number of products or to provide basic information to potential customers.

Businesses know that they need a website nowadays, and so a brochure website is a minimal website just to show that they have some sort of online presence.

20. Crowdfunding Website

This a platform for the purposes of raising money for a venture.

Lack of funds is one of the most common reasons for why businesses fail.

Today, you can go to a crowdfunding website such as Kickstarter to pitch your idea and have hundreds of small investors pool their money to get your business off the ground.

21. Social Media Network

Social media is the hype nowadays.

Facebook, Instagram, and Twitter are all the rage.

Social media networks are platforms where you can engage, create, and interact with other users in a social environment online.

22. Search Engine

Search engines are websites that are used to find and discover other websites.

Google is the most popular search engine on the market.

Yahoo and Bing are other examples.

23. Wiki Website

Wikis are websites where you can edit and collaborate content.

Wikipedia is the most popular example, but there are many others, too.

They allow users to update and correct content on webpages to come to the most true, correct answer.

24. Video Streaming Website

Video streaming is becoming an extremely popular service.

People are moving from television to video on demand.

Netflix is the most notorious streaming service today, but Disney Plus may give them a run for their money.

25. Photo Sharing Website

Photo sharing websites are just that – websites where you can share photos.

Pixabay is a great example.

It allows you to search a key phrase and have relevant pictures be returned.

It is great to share your work and explore the work of others.

26. Business Directory

These are websites where you can search businesses based on their category and industry.

Yelp and Yellowpages come to mind here.

27. Review Site

These are sites created solely to review certain products and services.

Some review sites only focus on specific niches, and provide reviews on as many products within a particular industry as possible.

If you’re passionate about a certain topic – such as woodworking – you can most definitely find a review website that reviews the most popular woodworking tools on the market.

28. Question And Answer Website

Quora is perhaps the site that shows up most when you type a certain question into Google.

It is dedicated to answering any and every question that can be asked.

If you have a question about any topic under the sun, chances are that it has already been both asked and answered on Quora.

29. Job Boards

Looking for a job?

Workopolis or Indeed has the job for you!

These sites have taken the job search online, and provide job listings to job seekers looking for employers.

30. Coupon Website

Who doesn’t love a good deal?

Coupon sites allow you to search for any existing coupon for a particular brand or company you would like to purchase a product from.

Groupon is a leader in this industry.

31. Affiliate Website

Affiliate websites exist to make money from the commissions of product sales.

There are affiliate websites for every single niche you can think of, that focus on generating as much traffic to a website as possible in order to get as many eyeballs on their products where if a user buys, the website owner receives a commission on the sale.

This can be a very lucrative space to get into, as there are even full-time affiliate site owners that do this for a living.

32. Auction Sites

Auction sites are websites that auction off products online.

An example of this is GoDaddy.

Their particular product is domain names.

Here, you can bid on specific domain names that you’re interested in.

Conclusion

There are many different website types on the internet today.

There are personal blogs, corporate websites, web portals, forums, job boards, and many other types of websites that you can explore.

If you’re particularly in the market for a new WordPress website for your small business, contact Active Business Growth for a free quote today.

The post 32 Popular Website Types (With Examples) appeared first on Active Business Growth.

And you should, too!

That’s why if you’re thinking of engaging in online marketing services for your CPA practice, you need to consider what search engine optimization can do for you.

The Importance of SEO For CPA Firms

SEO is an important part of internet marketing.

Especially in the accounting and finance industry.

This is for many reasons.

Show Up In Organic Search Results

A successful SEO campaign will get your practice to show up in organic search results.

This is the area of a Google search that is directly under the paid ads results.

Most users understand that the first results are paid advertisements, which is why they usually skip them and go straight to the organic section.

This is great for you.

This means that when they scroll down to the organic section, there is a high chance of them clicking your result and landing on your website.

This discovery process is the first step to acquiring a new client for your accounting firm through online means.

Appear In Google Maps

SEO also has the ability to get your firm to show up in Google Maps results.

Appearing in Google Maps can be extremely powerful.

When users find you in Google Maps, it’s because they are directly searching for directions to a certain location.

Of course, your practice would only appear if they search a term relevant to accounting.

And if they do – then they are most likely looking for an accounting firm right now!

These users are “buyers-in-heat” who are ready to take action immediately.

An Online Lead Generation Channel

If you’re looking for an online lead generation channel for your practice, SEO is the way to go.

It is specifically powerful for businesses that serve a local area.

This is because you can target local areas using local SEO – thus, giving you the ability to dominate your service area with your accounting services.

Benefits Of SEO For Accountants

It is clear that SEO is extremely important for accountants.

Let’s discuss the precise benefits of search engine optimization in greater detail.

Higher Conversion Rates And Easier Sales

Users that find you through Google Search usually close at a much higher rate than users that find you through other means.

SEO is a form of intent-based marketing, where you target keywords that signal an intent to buy.

For example: “best accountant near me”, “local tax expert”, or “tax preparation + city” are all keywords that show a high user intent for purchasing these services.

When these users find you through SEO and then contact your firm, the sale is naturally much easier to make, as they are pretty much already sold on your services and ready to buy.

Position Your CPA Firm As An Authority

One of the reasons why they are so ready to buy at that moment is because they see your CPA firm as an authority in the space.

People generally trust Google – this is why when they need a quick answer to a specific question, they simply do a Google search.

So when users do a Google search for accounting services and your firm is the first organic result to show, they inherently trust your practice from the start.

Being perceived as an authority figure makes the process of selling your services much easier.

Leads On Autopilot

Once your accounting website hits the first position of Google and becomes established in this position as time passes, you have essentially created a lead generation machine for yourself on autopilot.

The SEO leads will come in on a consistent basis without you having to do much work – the leads all flow in the background.

This allows you to focus on what you do best – servicing your clients.

How To Do Search Engine Optimization For Accounting Firms And CPAs

In order to reap the above mentioned results, you need to properly implement SEO on your website.

Depending on your location, the accounting field can be very competitive in the search engine results pages.

This means that you have to be at the top of your game and ensure you perform SEO at the highest level possible for your CPA website.

Keyword Targeting

Targeting the appropriate keywords is essential to your SEO campaign.

You need to ensure that the accounting keywords you target actually have enough monthly search volume and intent to drive both impressions and clicks every single month.

Here are sample CPA keywords that are common in the industry:

“accountant near me”

“best accounting firm”

“CPA tax specialist”

“affordable accountant + your city”

“tax service + your city”

“tax planning + your city”

“bookkeeper + your city”

“your city + audit services”

“your city + financial accounting”

“your city + forensic accounting”

Onsite Optimization

Next, you need to focus on nailing the onsite optimization of your website.

This includes website speed, HTML tags, content, interlinking, indexing, and much, much more.

Making sure this is up to par and even better than your competitors’ websites is a must.

Offsite Optimization

Offsite optimization is also important in getting your website to show up in front of users looking for basic accounting services.

Offsite SEO has to do with everything that is done for your business off of your website.

This is namely backlinks.

Backlinks From Websites In The Finance And Accounting Industry

Google needs to understand what your website is all about.

Having content on your website that talks all about accounting, tax, auditing, and other relevant topics will help, but it is not enough by itself.

To complement this, you need to build backlinks to your website from other websites that are within your industry.

This will show Google that, since other websites in the accounting and finance industry are linking to your website, you must be relevant to this industry as well.

This will help you rank for relevant keywords in the long run.

Frequently Asked Questions

Below are some commonly asked questions pertaining to accountant SEO.

What Can SEO Do For My Firm?

As discussed, search engine optimization can do wonders for your accounting practice.

It can drive more organic traffic to your website, improve your visibility, and increase your sales.

How Much Does SEO Services For CPAs Cost?

This is highly dependent on your current website metrics as well as the level of local competition in your area.

Generally, SEO costs about $1,000 per month for a small business website.

This is a good ballpark range to go off of.

How Long Does SEO Take In The Accounting Profession?

Typically, you will begin to see strong keyword movements between months 3 – 6.

Then in months 6 – 12, these keywords should start popping up to the first page.

If you want long-lasting rankings in the first positions of Google Search, a 1+ year SEO campaign is very common.

Accounting SEO – A Summary

All-in-all, SEO can be a very lucrative investment for your accounting and CPA firm.

It will allow your practice to be found in organic search and Google Maps.

It will also build you an online lead generation machine that works for you on autopilot.

If you’d like a free SEO quote for your accountant services, please do not hesitate to contact us today.

The post SEO For Accountants: Marketing Services For CPA Firms appeared first on Active Business Growth.

This is because different industries have different needs and requirements, and, as such, we need to approach SEO for moving companies much differently than we do for other areas of business.

Let’s get started.

Why Do Moving Companies Need SEO?

When implemented correctly, search engine optimization can be one of the most profitable marketing and sales channel for your moving company.

This is for many reasons.

Free Traffic

SEO brings free traffic to your moving website.

SEO results are the 10 results that are shown in search engines directly under the PPC results.

They differ from PPC results because with PPC, you need to pay for every click the ad generates.

If you’re able to appear in the organic search results directly under this, though, every click that this result generates is free for your business.

Therefore, organic search engine traffic from SEO = free traffic for your moving company.

Ready-To-Buy Movers

When targeted correctly, your website will show in front of users that are “buyers in heat”.

Meaning, they are actively expressing intent to purchase your moving services.

Examples of such keywords are: “moving company near me”, “best moving company in my city”, “affordable moving services”, etc.

By appearing in front of these high-intent users, you will convert these visitors at a very high rate.

Industry Authority

People naturally trust Google results.

Whenever they need a question answered or are looking for a piece of information, they turn to Google.

If you appear first in search results for search terms relevant to your business, users will instinctively trust your brand.

Create A Google My Business Profile

Your Google My Business profile is the business listing that shows up in Google Maps.

This means that when a user is looking for directions to a moving company in Google Maps – you could be the first to show up!

This is extremely powerful because these users are literally ready to drive to your business location to hand you over some money.

Creating and optimizing a Google My Business (GMB) profile is an important step to SEO and generating organic, free traffic.

You do can this here.

Understand What Keywords You’re Targeting

Next, you need to select the keywords you want to target.

The keywords you target should be relevant to your location as well as your most profitable services.

Service Keywords

First, you must identify what services you would like to push and what terms users would type into Google to research and choose a moving company to provide these services for them.

Here are some examples of moving keywords that are popular in the industry:

“Commercial Movers”

“Residential Movers”

“Long-Distance Movers”

“Local Movers”

“Furniture Moving Companies”

“Home Moving Companies”

“High-rise Movers”

“Apartment Movers”

“Moving And Storage Service”

“Full Service Moving Companies”

Location Modifiers

Note that the above keywords do not specify your service location.

In order to drill down into keywords that users in your area will search to find you, you will want to consider adding location modifiers to your keywords.

“Your City + Moving Company”

“Your City + Local Movers”

“Your City + Moving Services”

“Best Moving Company + Your City”

“Residential Moving Company + Your City”

“Local Movers + Your City”

Create Separate Landing Pages For Your Target Keywords

Now that you know what keywords you’re going to target, the next best practice to implement is to create a separate landing page for each individual keyword phrase.

This will allow you to properly target each keyword by landing page level, allowing each keyword to get its own special treatment.

This practice will give you the highest chance of ranking for each keyword phrase.

Improve Your Website Performance

In order to rank for your target moving keywords, your website needs to perform at a high level.

This means improving your website speed, navigation, content, and more.

Navigation

Users need to find what they’re looking for when they initially land on your website.

If they don’t, they’ll leave and go to your competitor’s website instead.

Google will take note of this, and ultimately end up ranking your competitor’s website above yours, since the user deemed them as a better result.

To avoid this, you need to have an intuitive website that is easy for users to navigate.

Page Speed

Speed is also a massive factor when it comes to SEO.

People’s attention spans have become so slow that they don’t have the patience to wait a few seconds for a website to load.

If you website does load slow, you will end up having a high bounce rate on your site – meaning, a user came to your website, it didn’t load fast enough, and so they left right away.

In Google’s eyes, this is a bad thing.

To avoid it, you need to increase the page speed of your website.

Duplicate Content

When you break out your website into separate landing pages based on your target keywords, you can’t just copy and paste content onto each landing page.

This is bad for user experience, and Google has been known to ding and penalize websites that do this.

This is why each page must have original content.

Build Backlinks

Another factor to consider when doing moving company SEO is to build backlinks.

A backlink is when one website links back to your website, thus the term “backlink”.

When building backlinks for your local moving company, there are two main components you must consider: industry relevance and location relevance.

Moving Industry Relevance

Google needs to know that your website is relevant to the moving industry.

To establish this, you must build backlinks from other websites in your niche.

This means building backlinks to your website from as many other moving company websites as possible.

Location Relevance

When ranking for local keywords, industry relevance isn’t enough.

You need to establish the area in which your business is located as well.

Citations

This is where citations comes in.

Citations are simply mentions of your name, address, and phone number on other websites.

By building citations, Google will be able to understand where your business is located and the areas that you serve.

By building both industry relevant backlinks and location relevant citations, you will be well on your way to ranking for your target keywords.

Frequently Asked Questions

Below are some commonly asked questions about moving company search engine optimization services.

Can I Track My Keyword Rankings Progress?

Of course!

At Active Business Growth, we track each individual keyword that you’re looking to target.

With our tracking software, you will be able to see the daily fluctuations of each individual moving keyword and how it slopes upwards over time.

You will be able to visually see the progress of each of your keywords and the amount of traffic they’re pushing to your website month over month.

How Much Does SEO Cost For Moving Companies?

This depends on the level of competition in your area as well as the difficulty of the keywords you’re trying to target.

Typically, though, the average moving company SEO services costs about $1,000/month, with a range of anywhere between $500/month – $1,500/month.

How Do I Know What Marketing Agency To Choose?

Since the cost of starting a marketing agency is so low, there are agencies out there that have just started and claim that they are experts.

You need to do your due diligence to find out which companies actually know what they’re talking about.

Look for things such as: if they keep all their SEO work in house, if they’re based in North America, case studies, etc.

Conclusion

In conclusion, there are many aspects of SEO you need to take into consideration for your moving company.

Aspects such as the type of keywords you want to target, where you are located, who your competition is, your site performance metrics and more.

Overall, if you do your due diligence and partner with the right company, you will be well on your way to ranking for your target keywords and generate free traffic to your moving company website.

Contact us today if you’d like to learn more about Active Business Growth’s SEO services.

The post SEO For Moving Companies appeared first on Active Business Growth.

But finding these clients can be hard.

However, if you’ve already gone ahead and created your electrician website, then it’s time to start marketing it and using it to acquire new clients on a consistent basis.

For a local electrician, one of the best ways of doing this is to promote your website with electrician SEO services.

Why Do Electricians Need Search Engine Optimization?

Search engine optimization allows your electrician website to show up high in local search results.

This means both in Google Maps and in organic Google search results.

The purpose of this is so that when an interested buyer searches for a term such as “electrician near me”, you have the possibility of showing up as the first result.

And if you do, this is a high chance that this person will buy from you.

Our Electrician SEO Services Process

Our process focuses on local SEO for electricians.

This differs from other branches of SEO, as we put our time and energy focusing on having your electrical website show up high for local searches in and around your target service area.

Keyword Research

Local keyword research is an essential part of the SEO process.

Identifying what are the most relevant keywords to target for your website is of utmost importance.

In general, electricians offer many of the same services, regardless of location.

With this in mind, these are some of the most popular key terms that electricians typically find valuable to target:

“Electrician Near Me”

“Best Electrician Near Me”

“Residential Electrical Wiring”

“Residential Electrical Service”

“Home Electrical Contractors”

“Electrical Service Companies”

“Electrical Repair Service”

“Electrical Installation Service”

“Commercial Electrical Contractors”

“Approved Electrical Contractors”

“Residential Electrical Contractors”

“24 Hour Emergency Electrician”

Now, whether you want to target these keywords or not comes down to your competitor analysis.

Competitive Analysis

The level of competition in your area and the strength of your electrician website should dictate which keywords you decide to target.

This is because some keywords that have high search volumes may be too difficult for your website to target at this point in time.

Typically, the higher the search volume of a specific keyword, the harder it will be to rank for it.

If you think about, this is because these keywords are more valuable to businesses.

The higher the search volume, the more visitors you can get to your website.

Depending on your website authority and the types of keywords other local electricians are targeting, you will need to decide which set of keywords will be most profitable and valuable to your business.

On-Site Optimization

When it comes to SEO, there is both onsite optimization and offsite optimization.

Onsite optimization are the changes and optimizations you make on your actual website.

For example: titles, pictures, website speed, design, etc.

It is important to perform onsite SEO on your electrician website so that Google can understand what your website is all about, and that it is the most relevant website for your target search terms.

Content Creation

Blog posts and additional content is important to onsite SEO.

Generally, the more content you add to your website that is relevant to the electrical industry, the better.

This is to help Google understand that you’re an authority in the space and relevant to local users.

Off-Site Optimization

Offsite SEO refers to the optimizations you make off of your website.

Meaning, building links and citations around the web.

Link Building

Having a stand alone website is not enough to rank you in Google.

Google needs to understand what industry you’re in and needs to trust to send its users to your website.

Generating backlinks from other websites in your industry will help show Google that you are indeed relevant to the industry and that you can be trusted for the fact that other websites are putting their reputation on the line by linking to you.

Local Citations

Citations are important because they pass local relevance to your website.

If a user types in a locally-relevant search term such as “electrician + your city”, Google will show them relevant websites in their area.

In order to establish this relevance for your own electrician website, you need to build a good amount of citations for your business.

Track, Analyze, And Monitor Your Electrician SEO Campaign

Once you’ve done the basics, you need to track your progression.

This will allow you to see what works and what doesn’t work with your SEO campaign.

This includes tracking keywords, visitors, impressions, clicks, and more.

Two free tools to do this are Google Analytics and Google Search Console.

Making optimizations, tweaks, and changes over time will help you improve your local rankings in the months to come.

Frequently Asked Questions About SEO For Electricians

SEO can be a confusing topic.

Below are some commonly asked questions to clear up any confusion you may have regarding SEO for electricians.

Benefits Of Local Search Engine Optimization?

Showing up high in local search results means that your business will gain visibility in front of people that are actively looking for your electrical services.

This means more eyeballs, more clicks, more leads, and more sales.

Ultimately, the goal of SEO is to create a long-term lead generation machine that will predictably increase your top line.

How Much Does Electrical SEO Cost?

The cost of SEO is highly dependent on the scope of the campaign as well as the level of competition in your area.

A typical SEO campaign for an electrician will cost around $1,000 per month.

Some campaigns may be able to go as low as $500 per month, while others can go up to $1,500 per month or more.

Contact Active Business Growth today to receive a custom quote for your business website.

How Long Before My Keywords Start Ranking And I See Results?

Again, this is dependent on the authority of your website as well as your local competition.

For local service-based businesses, within 3-6 months, you should start seeing good upward momentum of your keywords.

And from months 6-12, your keywords should start hitting the first page and generating you real results.

Receive A Complimentary Analysis And Audit Of Your Electrician Website

At Active Business Growth, we help electricians increase their top line using local SEO.

Contact us today to receive a complimentary website analysis and discover how to increase your sales with SEO!

The post SEO For Electricians appeared first on Active Business Growth.

If so, we’ve written this article to discuss everything you need to know about medical SEO.

What it is, how it works, and its benefits.

We even discuss frequently asked questions about this service.

So, let’s jump into it.

How Does Doctor SEO Work?

Doctor SEO works by optimizing your website to appear high in Google search results.

This means that whenever a potential new patient searches a term relevant to your business, such as “family doctor accepting new patients”, your medical practice shows up.

If you apply SEO properly to your website, you will be able to show up for a variety of these types of keywords.

Why Your Medical Practice Needs SEO

There are many reasons why doctors should perform SEO on their websites.

Showing up high in Google Search can be an extremely effective marketing channel for the following reasons.

Benefits Of Medical SEO

Let’s discuss five of the most significant benefits of medical SEO.

Appear In Front Of Interested Searchers

By optimizing your medical website to best practices, you will be able to appear for many different types of searches.

These include searches that express high-intent from the user.

For example, if your website appears first in Google for the term “emergency doctor near me”, you have a very high chance of converting this user.

This is because the user is searching for your service right now, and are ready to convert this very instance.

No Need To Rely Solely On Referrals

Medical professionals – especially doctors – rely heavily on referrals and word of mouth marketing.

This is the old school way of marketing.

If you want to utilize both old school and new school methods, marketing your website through SEO will give you this additional online marketing channel to lean on.

New Patients On Autopilot

Once you hire an SEO professional to do the work, your marketing is hands-off.

This allows you to focus on what really matters – servicing your medical patients.

With marketing off of your mind, new leads will be coming to you every single month virtually on autopilot.

Cost-Effectiveness

Website positioning can be one of the most lucrative marketing initiatives you use for your business.

This is because each click that goes to your website from organic search engine results is free.

This is quite contrary to PPC, where you pay for each click.

With SEO, you can receive an unlimited number of clicks at zero cost to your business.

Longterm Strategy

SEO is a longterm lead generation strategy that can benefit your medical practice for years to come.

By getting starting now, you will still be reaping the rewards years down the line, as you will have an even stronger ability to rank for your target keywords over time.

Common Healthcare Keywords And Search Terms

To find success with your marketing campaign, you need to ensure you target the correct medical terms.

Doing so will allow your website to achieve maximum exposure in organic search results.

Below is a list of common doctor keywords that can drive targeted and high volume traffic to your website:

“doctor near me”

“doctors office near me”

“family doctor office”

“family doctor office + city”

“doctor office + city”

“best physician in city”

“affordable physician in city”

“doctor practice near me”

“best family doctor in my area”

In the above example, simply replace “city” with your target service area.

Use this as a starting point for your keyword research.

How To Perform SEO For Doctors

Now that we understand how important search engine optimization can be for doctors and medical practices, let’s discuss how to actually perform the service for your healthcare website.

Below are some of the most heavily-weighted variables for search engines when analyzing how high they should rank a doctor’s website.

Website Content

The content on your website is what communicates to Google what your website is about.

The more content you have, the more the search engine will be able to understand what your website should rank for.

Relevant, Valuable, Long-Form Content

In order to indeed be able to rank for certain keywords, your website must have the most relevant, valuable, and helpful content on the web for any specific target topic.

Google wants to show its users the best possible results for any given keyword query.

Therefore, the deeper into a medical topic you are able to get, the higher the likelihood you will be able to rank for it.

Each of your target pages should be at least 1,500 words.

If you’d like to learn more about content writing for SEO, please watch this video:

Target Keywords

In terms of rankings, having long-form content doesn’t matter if you don’t include your target keywords in your writing.

Every piece of content you write should be written with one or two target keywords in mind.

By dialing-in on a select few keywords for each piece, you will be able to laser-focus your writing and be able to create one valuable, long-form piece of content with a high ability to rank.

High Search And High Intent Keywords

The medical keywords you target should include both high intent and a high search volume.

You want your website visitors to convert.

By including high-intent keywords in which specify buyer-intent, such as “emergency medical practice near me”, your visitors will have a high chance of turning into leads.

These words also need to have a significant search volume.

It doesn’t matter if you rank for a target keyword if the said keyword has a zero monthly search volume.

Targeting keywords that actually get a decent amount of monthly search volume is extremely important for SEO.

Google My Business Optimization

Optimizing your Google My Business (GMB) profile is necessary to appear in local searches.

It is one of many great local store marketing ideas.

Your GMB profile is the profile of your business on Google that appears in search results for a search query with local intent.

Appear In Google Maps

Appearing in Google Maps is imperative for your medical practice.

This is where users are either searching directly for directions to the nearest doctors office or are searching Google with a local search term such as “doctors office near me”.

Either way, appearing high for terms like this can drive lots of targeted traffic to your medical website.

Authoritative Backlinks

Getting backlinks pointed to your website is a huge SEO ranking factor.

They help to establish local relevance, niche-relevance, and authority for your website.

The more high quality backlinks you have pointed to your website, the stronger your SEO foundation will be.

Thus, higher rankings.

Local And Relevant Links

Locally-relevant backlinks will help to tell Google that you are located where you say you are located.

This provides “proof” to Google that you are indeed local to your area, thus allowing you to rank higher for local searches.

Examples of these types of local links are: being listed on your local Chamber of Commerce or being listed on a local directory.

Being included on niche-relevant websites is helpful too, such as being listed on a directory of medical websites.

Focusing in on both local and niche relevant links are imperative for local rankings.

Good Reviews

GMB reviews, Facebook reviews, Yelp reviews, etc., are great for doctor SEO because they help to increase conversion rates.

Client Testimonials And Social Proof

Client testimonials and reviews act as social proof for your business.

Consumers feel more comfortable buying from a business that has great reviews from past clients.

The same applies to medical practices and doctors.

The more 5-star reviews you have on all of your platforms, the higher your conversion rates will potentially be.

Commonly Asked Questions About SEO For Doctors

We’ve also included answers to frequently asked questions about medical SEO services to help you understand more about what exactly it is so that you can make a more informed decision for your practice.

What Is The Best Digital Marketing Service For My Practice?

There are many online advertising options out there for doctors.

Google Adwords, social media marketing, email marketing, content marketing – you name it.

Typically, PPC services are expensive for the medical industry since most physicians are willing to pay high customer acquisition costs upfront.

This leads to a high cost per click (CPC) for services like Google Adwords and Facebook Marketing.

Although they can still be effective, it is more expensive than most other industries.

Ultimately, all of these services can work if done right – however, we suggest SEO as you do not have to pay for every click that your results generate.

How Do We Know How We Stack Up Against Other Doctors?

We conduct a full competitive analysis for you.

This will show you the strengths and weaknesses in your competitors’ SEO strategy, as well as the medical keywords that they’re currently ranking for.

By breaking down what other doctors are doing right, and what they are doing wrong, we will be able to develop a comprehensive SEO strategy for your practice that will give you a high chance of ranking above the rest.

What Are The Next Steps?

The next steps are to contact us for your free SEO evaluation and competitive analysis.

From here, we can discuss exactly what it is you would like to achieve with your marketing campaign and how we can go about doing so in a timely fashion.

You can also book an appointment for a free 30-minute strategy session to discuss your marketing needs.

Make Active Business Growth Your Medical Digital Marketing Partner Today

Speak with us today to learn how to effectively market your medical practice using SEO for doctors.

We have deep experience in the medical field and would love to put that experience to work for you.

So, if you’re looking to generate a highly effective lead generation machine with digital marketing, contact Active Business Growth today!

We looking forward to hearing from you.

Please note that we also offer SEO for orthodontists as well.

The post The Best Doctor SEO Services For Medical Practices appeared first on Active Business Growth.

But first, we need to understand if this type of marketing service is right for your practice.

So let’s discuss the benefits of search engine optimization services for orthodontists, how to properly implement and track these services, as well as what to look when hiring an SEO company.

We’ll also answer frequently asked questions about orthodontal SEO.

Why Invest In Local SEO For Orthodontists?

There are many different benefits to this type of SEO campaign.

Free Organic Traffic

Perhaps the most significant benefit to search engine optimization is the fact that every single click that is generated through SEO is free traffic to your website.

Meaning, if you show up high in organic search results, every single time a user clicks to go to your website, you don’t pay even a cent.

This is quite contrary to a PPC campaign, where you must pay for every single click that is generated from Google Adwords (or whichever PPC service you use).

Appear In Google Maps

Local SEO optimizes your Google My Business (GMB) profile to appear in Google Maps when a user searches a key term relevant to your business.

This is significant because clicks generate from Google Maps are extremely high-converting, as users searching in Google Maps are usually looking for driving directions to a service at that very moment.

Longterm Lead Generation Strategy

SEO is a marketing strategy in which your business can reap the benefits of years down the road.

Once you have a strong foundation and strong rankings, you will essentially be generating free leads to your business for months on end.

Never Have To Rely Solely On Referrals

The orthodontal industry can be very referral-heavy.

The problem that a lot of orthodontists have with this, however, is that there is a lot of competition from other medical professionals in their area.

From other orthodontists to dentists, to dental surgeons and specialists; your specific practice will have a lot of competition when it comes to word-of-mouth.

This is why SEO can be extremely lucrative for your business.

By providing another online marketing channel in which you can generate leads to your business, you are effectively able to diversify your lead generation strategy.

How To Do Orthodontist SEO

In order to generate as many free, organic leads a possible, you must implement your SEO strategy to best practices specific to your orthodontal business.

Orthodontic Keywords

Understanding what keywords are most critical to your business is a must.

If you target the wrong keywords, you will not be maximizing your potential to drive as much traffic to your website as possible.

Here are some high-value keywords that every orthodontist should research for their specific target service area.

Note that in the examples below, simply replace “city” with your specific service area:

“orthodontist + city”
“city + orthodontist”
“best orthodontist + city”
“city + braces”
“braces + city”
“city + affordable braces”
“city + cheap braces”
“city + invisalign”
“invisalign + city”
“invisalign cost + city”
“emergency dentist + city”

By focusing on high-intent, relevant keywords like these, you will have a high chance of generating a large amount of targeted traffic to your practice.

Local Listings

You must also ensure your business is included in as many local listings as possible.

This way, you will expand your online presence and show Google that you are relevant to your local area.

By doing so, you will show up higher in local search results.

Directory Listings

These include listings such as Yelp, Yellowpages, and any directory listing in which is local to your jurisdiction.

Establishing a connection between your business and your local service area as many times as possible is highly recommended.

Google My Business (GMB) Profile

Your Google My Business profile is the profile of your business on Google.

If you don’t have one, you should create one right away so that you can be included in the Google Maps section of any Google search.

Website Optimization

Search engine optimization is all about driving targeted traffic to your website.

In order to do so, you make sure your orthodontist website is as optimized as possible for relevant Google searches.

Onsite SEO

Onsite SEO is simply a term used to describe all of the optimizations you perform on your actual website.

This includes the targeting of your keywords, your service pages, local landing pages, and a whole host of other variables such as:

Title Tags

Heading Tags (H1, H2, H3, H4)

Image Optimization

Alt Text

URL Structure

Page Speed

And so on.

Conversion Rate Optimization (CRO)

Along with onsite SEO comes conversion rate optimization (CRO).

Having traffic coming to your website is useless if you can’t get that traffic to convert.

This is where CRO comes in.

CRO is all about adding elements to your website that will your website visitors a high chance of converting from just a visitor to a lead, and then ultimately to a sale.

Elements of conversion rate optimization include:

Call-To-Actions

Offers

Discounts

Deals

User Experience

Social Proof

Customer Testimonials

And more.

The idea here is to provide as much incentive and value as possible to generate more from your orthodontist SEO campaign.

Offsite SEO

Offsite SEO is simply a term used to describe all of the optimizations you perform off of your actual website.

The important of offsite SEO is to establish relevance, trust, and authority with search engines.

Examples of offsite SEO you should implement for your orthodontic practice include:

Backlinks

Local Listings

Guest Posting

Citations

Social Media

Ensuring you have a solid offsite SEO strategy is essential for any SEO campaign.

What To Look For In An Orthodontist SEO Company

Now that we know the benefits of SEO for orthodontists as well as the general gist of how to implement such a campaign, the next factor you should focus on is what to look for when hiring an SEO company.

Keep in mind that you could always just implement an SEO campaign yourself.

But in the orthodontist industry, businesses usually have enough capital to hire the best SEO company to do it for them.

So if you were to do it yourself, it would be extremely difficult to beat out the other orthodontists who are actually paying the experts to implement their SEO for them.

So, let’s discuss how to choose the correct SEO company.

Large Digital Marketing Agency Vs. Specialized SEO Agency

Large digital marketing agencies usually offer just about every digital marketing service you can imagine.

The problem with this, though, is that they are not specialized in any single category.

Large Digital Marketing Agencies

Offer pay-per-click (PPC) services, social media (SMM) services, website design and more.

Some are, at best, mediocre at implementing a comprehensive marketing plan, and most are inadequate when servicing just search engine optimization for their clients.

This is because when their competition are SEO specialists, they do not have the deep knowledge or expertise to outrank them.

Specialized SEO Agencies

If you’re looking for strictly SEO services, a specialized SEO agency is the way to go.

These are the companies that perform SEO all day every day and are masters of their craft.

If you want the absolute best bang for your buck, you should choose the experts over the generalists.

Reporting And Tracking

Report on campaign performs and tracking key performance indicators are a crucial part of any orthodontic digital marketing campaign.

Ensuring your hired agency has accurate reporting standards is critical to your success.

Transparency

Transparency in your monthly reporting is beyond important.

You want to make sure your SEO agency is showing you everything – the good and the bad.

This way, everyone can understand what needs to improve and develop a plan to do so over the following months.

The Correct Key Performance Indicators (KPIs)

You do not want a digital marketing agency to be tracking arbitrary KPIs.

You want to know that what you are paying for is indeed making a difference in your business.

This is why you want a company to report on increases in organic traffic through Google analytics, not just all traffic which can mask your SEO efforts by diluting it with positive social media results, PPC results, etc.

Tracking the daily progress of your target keywords is also a deliverable in which you ensure is included in your campaign.

Search Engine Results Page (SERP) Improvement

If you’re paying for an SEO company to improve your orthodontist website rankings, you want to ensure they provide proof of doing so.

This is where the keyword rankings come into play.

As mentioned above, delivering proof of keyword rankings improvement on a consistent basis is a key component to a digital marketing campaign.

Frequently Asked Questions About SEO For Orthodontists

Below are some of the most frequently asked questions about search engine optimization campaigns for orthodontists.

How Long Before We Start Seeing Results?

This depends on whether you have a new website or an old website, and how optimised your website already is in terms of SEO.

The time horizon can vary immensely depending on these factors, but the rule of thumb for SEO is about 6-12 months to see quality SERP rankings.

What Is A Good Return On Investment (ROI) For My Orthodontic Digital Marketing Campaign?

The great thing about SEO is that your ROI should increase month over month as you begin to see rankings.

SEO is an investment.

Within the first few months of your campaign, your ROI is expected to be negative, as it will take some time before the SEO starts kicking in and you see first page rankings.

However, once you do see these first page rankings, and your website continues to move up the first page results, you will notice your ROI increase over time.

And since SEO is a longterm strategy, your ROI will continue to increase into the foreseeable future.

This is the beauty of SEO and why most companies tend to keep the service on a monthly basis for years to come – because it continues to pay high dividends once it kicks in.

What Other Online Marketing Channels Are Effective For Orthodontists?

The reason why SEO for orthodontists is so effective is that the traffic is essentially free.

With PPC services, the cost-per-click for the orthodontist industry is extremely high.

It can even reach as high as $40-$50 per click.

Other digital advertising channels you can research for your practice include social media marketing, Facebook advertising, and retargeting campaigns.

How Important Are Google, Facebook, And Yelp Reviews To An SEO Campaign?

Reviews indirectly affect your SEO performance.

They are an element of CRO, where the better reviews you have, the more calls, clicks, and sales you will be able to generate.

It is always recommended to implement a review strategy with your current, satisfied customers.

Watch this video to learn more about reviews and how they affect search engine rankings:

Choosing Active Business Growth As Your Digital Marketing Partner

We here at Active Business Growth have worked with and achieved success with many orthodontists and dentists in the past.

With our experience, we believe we can help any orthodontist practice generate more online leads by improving their SEO.

Call us today to discuss your SEO needs and discover how we can help implement a longterm lead generation strategy for your practice.

We look forward to hearing from you soon.

Note that we also offer SEO services for roofers, search engine optimization for lawn care companies, and HVAC SEO.

The post Orthodontic SEO – Best Local Online Marketing Services appeared first on Active Business Growth.

Well, if you’re a local brick and mortar business with a physical location, using as many local advertising tactics that you possibly can is a great idea.

The more creative you can get and the greater the combination of marketing ideas you put together, the higher the chance you will have of attracting customers and foot traffic to your business.

So let’s discuss exactly how to do this.

What Is Local Store Marketing?

Local area marketing is simply the act of marketing your store in and around your physical location, hyper-targeted to your specific locality.

The purpose of it is to generate more foot traffic and sales to your small business.

By doing this type of marketing successfully, your store has the chance of becoming a common, well-know, and frequently-visited destination in your city.

Boosting Your Brand Identity And Keeping Top-Of-Mind At All Times

When done correctly, local area marketing will solidify your brand in the minds of local consumers.

It has the ability to establish an omnipresence for your business that will allow you to be kept top-of-mind whenever locals think of your product or service.

For example: if you are a dentist in a certain city, engaging in effective local store marketing activities will allow you to be the first dentist a consumer thinks of whenever they get a toothache.

This is a powerful benefit to have, as you will likely be the first business they contact to solve their problem.

Understanding Your Community

In order for this to work, you need to understand your surrounding community.

Understanding the culture of your city, the music locals listen to, what they talk about, what they care about, how they dress, etc., will help you to create marketing messages that truly resonate with them.

The better you know your community, the more effective your marketing will be.

Local Store Marketing Ideas

Now that we know what local area marketing is, its benefits, and how we must understand our community in order to make it effective, you must now brainstorm ideas on how to actually utilize it.

There are many, many different ways to market your store locally.

Below, we discuss 15 of these ideas to get your juices flowing.

Idea #1: Local SEO

A local search engine optimization campaign will help you market your business online.

It will allow your business website to show up in Google when a local user searches a keyword such as “your service” + “city”.

Let’s use the example of a dentist again.

Say you are a dentist in Las Vegas.

The idea with SEO is that when a potential patient types in “emergency dentist Las Vegas”, your website shows up first.

This can drive a lot of local traffic to your website and will position you as an authority in the space.

This is one of the great benefits of digital marketing.

Feel free to click the following link if you happen to be in the market for local SEO services in Canada.

Google Maps

With local SEO, your business will also have the ability to show up in Google Maps.

These are extremely high intent users, as some may be looking for directions to the store nearest to them that sells your related products or services.

A lot of business owners ask “is SEO worth it?” Click here to learn more.

Google My Business (GMB)

Your GMB profile is the profile of your business that appears in Google Maps.

If you don’t have a GMB profile for your business at the moment, it is highly recommended that you create one here.

Local Listings

Getting your business listed on local directories such as Yelp, 411, Yellowpages, etc., will expand your web presence and give your business more opportunities to be found by local customers.

Idea #2: Hyperlocal PPC And Paid Advertising

Paid advertising such as PPC and Google Adwords are components of digital marketing that allow you to hyper-localize your marketing.

Meaning, you can market your store to customers within a certain proximity from your business.

If you want to target only online users that live within 2 miles from your store, you can do that.

10 miles of your store?

You can do that, too.

25 miles from your store?

Yup.

You get the idea.

Idea #3: Create Content About Your Local Area

Create content about local people, places, and things that locals would be familiar with.

The more content you create that locals are familiar with, the more they will resonate with your store and remember you for it.

Idea #4: Local Press Release And Media Outlets

Of course, getting into the local newspaper or radio station is a great idea.

If you’re looking to market to locals – simply appear in places that they read, listen to, or watch on a regular basis.

Idea #5: Social Media

Being active on a consistent basis on social media can do wonders for your business.

Facebook

Creating shareable content on Facebook that people will engage with and share with their friends is a great way to become a local celebrity.

If you’re creative with what you post, you can gain traction quickly and become well-known in your local market.

Instagram

Instagram is another great online advertising element to utilize.

Creating local hashtags and tagging your location can get you more visibility in your local market.

Encouraging people to tag their friends or to tag your business in their posts can also lead to a good amount of exposure for yourself as well.

Idea #6: Join Your Local Chamber Of Commerce

Who do business owners hang around with?

Other business owners!

Being in a tight-knit group of other entrepreneurs and local businesses will help immensely when it comes to word of mouth.

There is no better way of doing this than joining your local Chamber of Commerce and getting your networking game on.

Still not convinced? Then watch the video below to discover 5 other benefits of joining your Chamber of Commerce:

Idea #7: Participate In Local Events

Attend and participate in as many local events as you can.

You want to be where your potential customers are.

And if your potential customers are local residents – then go to local events and meet them!

And don’t forget to bring your business cards with you.

Idea #8: Support Buying Locally

Engaging in the “buy local” movement is a smart marketing idea for local business owners.

By supporting other local businesses, chances are that they will feel inclined to reciprocate.

If you scratch their back, they will likely scratch yours.

People also respect the fact that by shopping locally, you are supporting local business owners and families.

This can go a long way and lead to a lot of referrals and word of mouth business.

Idea #9: Local Offers, Discounts, And Promotions

Of course, offering discounts to local residents should be a top priority.

Loyalty cards are great in this regard, as they entice people to become repeat customers and gives them a reason to enter your store again and again rather than your local competitor’s.

Implementing a referral program can also be effective, where you offer a discount for your customers every time they send business your way.

Idea #10: Strategic Partnership With Other Local Businesses

Find a local business that provides a product or service that is complementary to yours.

An example of this would be if you are car detailing shop, then partnering with an auto dealership can be a great deal for the both of you.

You can offer a kickback for every referral he sends your way, and vice versa.

This is a no brainer business deal as both parties can create another stream of income at no extra cost or effort to either of them.

A win-win situation!

Idea #11: Invest In Signage

If you have a physical store location, investing in signage for your business is a must.

Getting the attention of passerby’s and streetwalkers is the “low hanging fruit” for any brick and mortar store.

Channel Letters

Invest in channel letters to put atop the entrance of your store.

Creative A-Frame

Putting an a-frame with a creative or funny message on the sidewalk outside of your store can encourage people to take pictures of it and share it on social media with their friends.

If you know your community well (which you should) coming up with a message that will resonate with the locals can be an unexpected yet effective lead generation tool.

Idea #12: Decor That Resonates With Your Community

Speaking of resonating with the locals, having decor on both the outside and inside of your store that is meaningful to your community will also give you some extra points.

A poster on the wall of a local celebrity can be a good start.

Or a photo collage on one of your walls of all of your happy customers.

A national flag if you live in a patriotic city can work well, too.

This will make people feel comfortable in your store and feel as though you understand them (which, again, you do!).

Idea #13: Support Local Causes

Get a tip jar near your check out that supports a local cause.

People will appreciate that you’re asking for tips so that you can donate to the community rather than collecting for yourself.

Being known as a caring store owner goes a long way in turning one time customers into repeat customers and with word of mouth to create new customers.

Also having some sort of deal such as “5% of proceeds go to X local foundation” is great, too.

Giving up some of your revenue to support a worthy local cause is a great way to score empathy points with your customers.

Not to mention the fact that its a good thing to do, regardless.

Idea #14: Host Local Events

We mentioned participating in local events in your community, but what about actually hosting one of these events?

If you joined the local Chamber of Commerce as suggested in idea #6, there will be loads of opportunities for you to become a host.

Doing so will get people into your store, become familiar with what you do, get to know you, and show that you are committed to the community.

Idea #15: Promote Your Store With Local Celebrities

A photo with the mayor can go a long way.

Or with any sort of well-known individual within your community.

Nowadays, social proof is everything.

If you can get a local celebrity to visit your store and show that they had a positive experience with your business, local residents will be much more inclined to visit you in person themselves.

Local Area Marketing: The Conclusion

We here at Active Business Growth work with local businesses on a daily basis.

We’ve helped implement and advise clients with these exact local store marketing tactics…

We know that they work.

Whether you decide to join your local Chamber of Commerce, implement a PPC campaign, or create a strategic partnership with another local business – just be sure to take action!

We hope this article created value for you and your business.

The post The Ultimate Guide To Local Store Marketing appeared first on Active Business Growth.

Great idea!

SEO can be one of the most effective marketing channels for your business.

Let’s take a look at the process of SEO for an HVAC company, as well as discuss the benefits and answer some of the most common questions about this service.

The Goal Of HVAC Search Engine Marketing

At the end of the day, the purpose of SEO is to bring more organic traffic to your website through search engines like Google.

By doing this, highly interested users will be able to find your business and contact you for your services.

Ultimately, you want the traffic to turn into leads, and these leads to turn into sales.

There are a few different areas in the search engine results page (SERP) that SEO allows your business to be seen in.

Organic Google Search

Of course, there are the organic search results in which you want your business to be seen.

These results position your website in search engines.

With organic search, these are the ten positions that show up under the 3 Google Adwords positions and under Google Maps.

The idea here is to show up when a user searches a keyword query that is relevant to your business, such as “HVAC repair”.

The more keywords like this that you can do this with, the more organic traffic that will go to your website.

And, as discussed, more traffic = more leads = more sales.

Google Maps

Google Maps is the section of the SERP that shows your business’s Google My Business Profile.

The Google Maps results only appear for local keyword queries, and with only 3 business profiles.

You must ensure that you have created your Google My Business profile in order to have a shot of showing up in this section.

Google My Business (GMB)

You can create a GMB profile here.

By doing so, your HVAC company will now have the ability to appear in Google Maps for local search results.

What Makes A Great SEO Campaign For Companies In The HVAC Industry

There are many different aspects that you need to take into accounts in order to have a successful marketing campaign.

Below are some of the key areas in which must be mastered in order to generate the most effective results.

HVAC Keyword Research

In order to do SEO properly, you need to understand what keywords you need to target in order to achieve the highest rankings and drive the most amount of traffic to your website.

With HVAC companies, there are typically two types of keywords in which you should target.

Service Keywords

Service keywords are keywords based around the services that you offer.

Some of the most popular HVAC services you should get your hired SEO company to do keyword research for are:

“heating and cooling repair”
“heating and air conditioning repair”
“ductless air conditioner”
“air duct cleaning”
“heating repair”
“furnace repair”
“furnace replacement”
“furnace maintenance”
“insulation service”
“hvac installation”
“heating systems”

A best practice here is to create separate landing pages for each target service so that you can laser-focus on each individual service keyword.

Local Keywords

Local keywords are the type of keywords that include local relevance in the search query.

Any search query with “city” or “near me” is a classic example of a local keyword.

As stated above, your HVAC company’s Google My Business profile has the ability to show up in Google Maps for keywords such as the following:

“insulation service near me”
“ac repair city”
“furnace maintenance near me”
“emergency ac repair city”
“furnace repair near me”
“city heat pump repair”
“24-hour hvac services near me”
“city hvac installation services”

Note that “city” should be replaced with the city or service area in which you’re targeting.

Another best practice here is to split your pages up into service areas.

This way, you can hyper localize each page, thereby increasing your ability to rank in each area.

Competitive Analysis

Analyzing your competition is a key component of any digital marketing campaign.

You need to understand the competitive landscape in the SERPs to find underserved keywords as well as learn how to exploit weaknesses in other HVAC website’s SEO metrics.

By taking a data-driven approach to choosing target keywords based on the level of competition in your area, you are sure to maximize your potential to rank above your competitors.

Take a look at this video to see a snippet of how to do a competitive analysis for SEO:

Strategy

Based on your competitive analysis and the keywords that you have chosen, you then need to develop a strategy that will allow you to rank high in the SERPs.

We can break our HVAC SEO strategy into two separate buckets.

Onsite SEO

This is to do with everything that is on your actual website.

This includes your service landing pages, location landing pages, URL structure, navigation, interlinks, and so on.

It is important to ensure the major portion of your onsite SEO strategy is done within the first few months of your SEO campaign so that you can focus on your offsite SEO strategy in the latter months.

Offsite SEO

Offsite SEO is everything that happens off of your HVAC website.

Meaning, all of the links you build, the social media shares your blog posts receive, your guest posts, directory listings, and so on.

Offsite SEO is where most websites lack, so ensuring you laser focus on this aspect of your campaign is critical to your success.

Constant Oversight And Iterations

As you implement your SEO strategy month by month, it is important to track your results.

By doing so, you will be able to find what isn’t working and improve what already is.

This constant iteration and improvement process will allow your website to get stronger and stronger, and your rankings to get higher and higher over time.

Frequently Asked Questions

Below are some of the most common HVAC SEO questions we receive from business owners.

How Do You Track Our Marketing Metrics?

We use many different tools in order to track our marketing campaigns.

These include keyword tracking tools, analytics tools, search tools, and more.

Google Analytics, Google Search Console, SERPwatcher, and Unamo are just some of these tools.

What gets measured gets managed; as such, we ensure we track all important marketing metrics at all times.

What Website Platform Is Best For HVAC Contractors?

As long as the SEO is done right, the platform you choose to build your website on doesn’t matter very much.

Whether it’s hardcoded or a template content management system – they can all work well.

However, it should be noted that out of all content management systems out there, WordPress is the most highly regarded for its SEO functionalities.

If you have yet to build your website, we recommend WordPress.

How Much Does The Average HVAC SEO Campaign Cost?

The price of an SEO campaign can vary greatly depending on your current website metrics and level competition in your area.

However, you can expect to pay $500/month on the extreme low-end or up to $3,000/month on the high-end.

A reality average HVAC quote would be about $1,500/month.

Reach out to us today to receive a custom SEO quote for your own specific HVAC website!

What Other Online Marketing Channels Should I Use?

It’s a great idea to explore other online marketing channels.

Some examples of such channels are PPC, Google Adwords, social media marketing, Facebook advertising, etc.

However, if you want a purely organic marketing channel that can generate your business free HVAC leads – we highly recommend SEO services.

How Long Before We See Results?

This question is also highly dependant on the variables of website metrics and level competition.

If you’re a completely new website without having ever done SEO, it will most likely take 1 year+ to start seeing some solid leads being generated through SEO.

But if you’re a website that’s done SEO in the past or are in a very small town, it could take as little as 3 months to start seeing solid rankings.

The generally accepted timeline by SEO professionals is about 6-12 months for local HVAC businesses to see tangible results from SEO.

Why Choose Active Business Growth’s HVAC SEO Services

We here at Active Business Growth are SEO experts.

The reason we provide only search engine optimization services to our clients is that we want to be the best of the best at one single service, not a plethora of every digital marketing service under the sun.

We are masters at SEO, not a jack-of-all-trades.

If you’re looking for a professional opinion on your HVAC website or would like to schedule a free 30-minute consultation with us, please book an appointment here.

We look forward to speaking with you.

We also provide our services to the landscaping industry, HVAC industry, and medical practices.

The post SEO For HVAC Companies And Contractors appeared first on Active Business Growth.